They’ll be excited to see the visual depiction of your next story, and it will build recognition when the book is available for sale. Social media is a great place to show fans what your next book will look like. (Publishers and agents, we encourage you to share it with your authors to help them build more engaging profiles!) 1. We hope this inspires you when you’re brainstorming content to publish on social media. Many of these tactics can help promote a book in more creative and engaging ways than simply posting a link to a book’s retailer page. So how do successful authors use social media to engage with their fans? And what works on social media for writers besides posting links to their own books?īelow you’ll find 29 ideas, along with examples from dozens of successful authors. But deciding what content to post next can be a struggle. Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community.
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